Jul. 13th, 2006

slyvermont: (POTC)
At work; browsing the wires. This story reminds me of both [personal profile] hollywdliz and [profile] lexsara predicting the box office take of movie opening weekends:

This ’action’ is off the set
By STEVE PERSALL
c.2006 St. Petersburg Times=

Hollywood high rollers always gamble on making movies. Now the way those films perform at the box office is a game of chance for moviegoers, too.

Producer Jerry Bruckheimer and Walt Disney Pictures wagered an estimated $250-million to create and market Pirates of the Caribbean: Dead Man’s Chest. ....

Some online gambling  „investors“ made money on Capt. Jack Sparrow’s adventure much sooner. Others are kicking themselves for underestimating the film’s appeal, an example of a new wave in proposition bets on entertainment chances.

Members of BetUS.com were offered an over-under line of $110-million for Dead Man’s Chest’s opening weekend box office total. Those who bet the over, believing the movie would earn more than $110-million, won $100 for every $120 wagered. Members who took the under lost their investment during Sunday matinees.

At Sportsbook.com, the over-under line for Dead Man’s Chest was even lower at $96.5-million but with a higher buy-in ($170 to win $100) for winners. That rate of return is far less than what Bruckheimer and Disney will likely reap from the pirate flick.

In recent weeks, enterprising Internet gambling sites have added box office predictions for high-profile films such as The Da Vinci Code, X-Men: The Last Stand and Superman Returns to their wager boards.

 

Profile

slyvermont: (Default)
slyvermont

March 2012

S M T W T F S
    1 23
45678910
11121314151617
18192021222324
25262728293031

Most Popular Tags

Page Summary

Style Credit

Expand Cut Tags

No cut tags
Page generated Jul. 24th, 2025 07:20 pm
Powered by Dreamwidth Studios